I have some Gentoo friends that would laugh at this:

Ubuntu is nice, it’s solid, it’s fast and it’s robust (so far anyway), but it’s also way too geeky in spots. Don’t get me wrong, overall Ubuntu is nice, friendly and convivial. But there are dark corners that absolutely reek of Linux geekdom cliquiness that average users aren’t going to feel at home in (I don’t feel at home there). Ubuntu updates are one such area where you need a high level of know-how to understand what’s going on.What the Ubuntu dev team need to do is find, I don’t know, 100 people who aren’t Linux geeks and stick them in front of the OS. Use these people to get feedback on different aspects of the OS. As soon as users start to look confused, scared or go bug-eyed then something needs tweaking. If your average home user is going to look at Ubuntu as an alternative to Windows or Mac, all these geeky corners have to be smoothed out.

You can check the article were this came from here.

The highlights of ZDNet’s: “Five crucial things the Linux community doesn’t understand about the average computer user“:

1. On the whole, users aren’t all that dissatisfied with Windows
2. Too many distros
3. People want certainty that hardware and software will work
4. As far as most people are concerned, the command line has gone the way of the dinosaur
5. Linux is still too geeky